Communication with your clients should be two-way!
To fully understand what customers want, you also need to be able to hear them.
Our JET CARDS Service allows you to conduct surveys, fill out forms, receive data from the client to calculate the
NPS (Net Promoter Score).
This can be done both immediately after purchasing a product, providing a service, or at any other time.
To calculate such an index, consumers are asked to answer one simple question
«How likely are you to recommend us to a friend or colleague?» on a 10-point scale.
Where 0 corresponds to the answer «Not likely at all»,
and 10 - «Extrimely likely».
It is also recommended to get a comment from the consumer for this answer.
Further, consumers are divided into three groups according to the score:
And the NPS is calculated as follows:
NPS = % Promoters - % Detractors
The Net Promoter Score is an absolute number lying between -100 and +100.
It's not expressed as a percentage (common mistake).
This score is one of the Key Performance Indicators (KPI) in many companies.
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