Campaigns / bulk messaging
Easily and quickly create bulk messages for different communication channels:
The service supports many modern technologies for communication with your customers:
Types of supported communication channels:
Apple Wallet push
Google Wallet push
Web push
SMS
RSC
Viber
Telegram (coming soon)
GPS
iBeacons
And also:
Using different combinations of groups or selecting specific clients:
As recipients, you can use the following:
- Client groups
- Specific customers or pass serial numbers
- Arbitrary text lists of phone numbers or email
It is possible to use different filters for your clients, for example:
- The client has agreed to receive advertising messages
- The amount of bonuses is more than 100 and less than 200
- RFM group of the client is 333 (long-time client, buys rarely and for a small amount)
- The last visit was more than a month ago
- The client has no installed pass on his phone (number of devices = 0)
- The client’s name is John
- Other filters
The text of the message can be personalized and include:
- Client’s first name
- Client's last name
- Birthday
- Bonus amount
- Discount percentage
- Date of last visit
- Other characteristics and personal data of the client
A/B testing
A/B testing is a powerful marketing tool. It is used to compare two different theories or two tools for studying your customers and their behavior. The idea of A/B testing is simple. The JETCARDS service randomly divides your recipients into two equal-sized segments - A and B. Each client in segment A will be sent a message with subject A and text A. Clients in segment B will be sent a message with subject B and text B.
A>B?
The effectiveness of A and B can be compared using three indicators:
- Sales volume with promo code A and promo code B
- Number of clicks for message A and message B
- Number of times a message was opened with subject A and subject B for email
Short branded links & tracking
JETCARDS has a built-in mechanism to replace your link with a branded personalized short link.
It’s used for detailed click tracking and storing your customer's journey history in the transaction section.
For email messages, it is possible to add a Tracking pixel linked to a campaign to analyze deliveries and openings of letters.
Detailed information about sending, delivery, reading, and clicks:
Information about sending and delivery
Information about reading for email, Viber, WhatsApp
Information about clicks on a link/button
Information about the A/B efficiency of clicks and opens for email
Smart omnichannel messaging:
Are customers not receiving messages or receiving them multiple times?
Are your costs for paid communication channels high?
Are their effectiveness low?
We have a special tool called “Smart omnichannel messages” that solves several important problems at once:
- Very likely to deliver an important message to the client
- Do not duplicate identical messages through different communication channels (For example, Wallet Push + Web Push + email + WhatsApp + SMS)
- Significantly saves your budget on paid communication channels (WhatsApp, Viber, SMS)
What communication channels can be used and combined?
Apple Wallet push
Google Wallet push
Web push
SMS
RSC
Viber
Telegram (coming soon)
GPS
iBeacons
How it works?
- Sending multi-channel messages can have multiple sending stages.
- Each such stage can contain a set of different communication channels (for example, push message for Wallets, Web Push and email).
- After each sending step, you can configure a delay (for example, 30 minutes) to wait for the message to be delivered or read on the customer's device.
- For each subsequent stage, sending is carried out only to those clients who have not previously received the message
How do I start using it?
We provide this functionality of “Smart omnichannel messaging” absolutely free for all JETCARDS clients!
But before using it, you need a consultation, set up all communication channels, and configure your sending script.
Order the consultation and set up service for “Smart omnichannel messaging” here:
Get it Now